Why are we evolving?

Since 2000, In Partnership has been a preeminent financial advice network, thanks to our client-centric ethos. Our core belief is ‘working together’ and that our members are an extension of our family. With more than 500 advisers in the network, we pride ourselves on our proven reputation and providing our network advisers with stability and innovative solutions to run their business efficiently.

We believe that now is the right time to evolve the In Partnership brand and have a modern logo and colour scheme that accentuates our core value.

The new vision
We are going to deliver our vision with a fresh look for the front end of the website, an updated logo and an evolution of our existing colours. We understand that you may be concerned as to how this will affect your member experience, so please be assured that our members hub will remain the same, with the same ease of access that you have now. We also will be keeping our existing domain; therefore, you won’t need to edit your bookmarks.

Welcome to the new In Partnership – Working Together

Why now?

Since our inception, we have worked hard to build the great reputation that we have today and developed the systems and processes that are in place to keep our members compliant and compensated on a daily basis. This has resulted in a business that thrives due to integrity, investment, innovation and information. We want to refresh to ensure that our brand continues to reflect that.

Will this affect my membership and access to the portal?

No, the membership access will remain easy to find and will be at the forefront of our minds when we consider the user experience on the website.

What changes will I see?

Over the next few months, you will start to see the phased roll-out of our fresh look. You will notice our logos and colours start to appear on our usual collateral and notice that our website will refresh. So that you can still identify us and trust our brand, below we’ve displayed a sample of what this will look like.

What remains the same?

Everything that makes us truly successful. Our people remain at the heart of our business and the systems and processes that enable our members to be successful will be untouched. Our core purpose is still to work together to offer our members the best service.


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On-Line Partnership Group Limited (reg no.03936920) and its subsidiaries, The On-Line Partnership Limited (reg. no 03926063) and The Whitechurch Network Limited (reg. no.03663042) trade collectively as In Partnership. All three companies are registered in England & Wales. The On-Line Partnership Limited and The Whitechurch Network Limited are authorised and regulated by the Financial Conduct Authority.

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